Internally flawless
Privacy Policy
Last updated: June 3, 2026
Ronora Diamond Jewelry is committed to protecting your privacy. This policy explains what data we collect, why we collect it, and what rights you have.
Quick Summary
- We collect your name, address, email, and order details to process and ship your order
- We use Google Analytics, Meta Pixel, and Google Ads for analytics and advertising
- We send marketing emails only if you opt in — unsubscribe anytime
- We do not sell your personal data to anyone
- EU/UK customers have full GDPR rights. California customers have CCPA rights
- Questions: hello@ronoradiamond.com
1. What Data We Collect
Data you give us:
- Name, email address, shipping and billing address, phone number
- Payment information — processed securely, we never store full card details
- Ring size, engraving text, and other customization details
- Messages you send us via email or WhatsApp
Data collected automatically when you visit our site:
- Device type, browser, IP address, operating system
- Pages visited, time on site, browsing behavior
- Where you came from (referring websites, search terms)
- Cookie and tracking data
2. Why We Collect It
- To process and fulfill your order
- To keep you updated on production, shipping, and order status
- To send you marketing emails — only if you opted in, and you can stop anytime
- To run ads on Facebook, Instagram, and Google
- To improve our website and products
- To meet legal requirements
3. Who We Share Data With
We only share your data with trusted service providers who help us run our business:
- Shopify — our store platform, handles checkout and payment processing
- Google Analytics — tracks website traffic and behavior
- Meta Pixel (Facebook & Instagram) — advertising and retargeting
- Klaviyo / Shopify Email — email marketing
- Google Ads — paid advertising
- Shipping carriers (DHL, FedEx, and others) — to deliver your order
None of these partners are allowed to use your data for anything beyond the services they provide us. We do not sell your data.
4. Marketing Emails
If you signed up or opted in at checkout, we may email you about new products and offers. You can unsubscribe at any time — click the unsubscribe link in any email, or email hello@ronoradiamond.com.
5. Cookies
Our website uses cookies to:
- Keep your cart and session active
- Analyze site traffic (Google Analytics)
- Show you relevant ads on other platforms (Meta Pixel, Google Ads)
- Improve your browsing experience
You can control or disable cookies in your browser settings. Some features of the site may not work without them.
6. How We Protect Your Data
We use reasonable technical measures to keep your data safe. Payments are processed through Shopify’s PCI-DSS compliant system. We never store your full card number.
7. How Long We Keep Your Data
We keep your data as long as needed to fulfill your order, meet legal requirements, and resolve any disputes. Order and transaction records are kept for a minimum of 7 years for legal and accounting purposes.
8. Your Rights — EU and UK Customers (GDPR)
If you’re in the EU or UK, you have the following rights:
- Access — ask us for a copy of your data
- Correction — ask us to fix inaccurate data
- Deletion — ask us to delete your data (some exceptions apply for legal records)
- Restriction — ask us to limit how we use your data
- Portability — ask for your data in a usable format
- Objection — opt out of marketing at any time
To use any of these rights, email hello@ronoradiamond.com. We’ll respond within 30 days.
9. Your Rights — California Residents (CCPA)
If you live in California, you have the right to:
- Know what personal data we collect and how we use it
- Request deletion of your data
- Opt out of the sale of your data — we don’t sell it
- Not be discriminated against for using your privacy rights
To submit a request, email hello@ronoradiamond.com.
10. Children
Our website is not for anyone under 18. We do not knowingly collect data from minors. If you think a minor has shared data with us, contact hello@ronoradiamond.com and we’ll delete it.
11. Updates to This Policy
We may update this policy as our practices change or laws require. We’ll post updates here with a new date. Continued use of our website after changes means you accept the updated policy.
12. Contact for Privacy Questions
- Email: hello@ronoradiamond.com
- Address: Riva Icon, Pedar Road, Surat, Gujarat, India
Ronora Diamond — Made for the Moments.
Everything You Need to Know About Diamond Clarity

Diamond clarity describes the natural characteristics visible within or on a diamond. Understanding clarity grades helps you compare stones thoughtfully while balancing appearance, rarity, and value.
What exactly is diamond clarity?
Clarity refers to the presence of inclusions or imperfections within a diamond. Inclusions materialize within a diamond when tiny particles of gas, metal and dust are caught inside the structure as it grows. Blemishes affect the surface of the gem.
10X MAGNIFICATION SIMULATOR
Click a grade below to view inclusions
Flawless. The diamond is flawless. Stones like this are extremely rare, expensive, and difficult to buy.
Internally Flawless The diamond is internally flawless but has tiny external blemishes. Rare, hard to find, and beautiful.
Very, Very Slightly Included. Inclusions are present, but extremely hard to see - even under 10x magnification.
Very, Very Slightly Included. Inclusions are present, but extremely hard to see - even under 10x magnification.
Very Slightly Included. inclusions are present, but hard to see under 10x magnification.
Very Slightly Included. inclusions are present, but hard to see under 10x magnification.
Slightly Included. Inclusions are easy to see under 10x magnification. Some are visible to the naked eye.
Diamonds with large inclusions and blemishes have poor clarity. Diamonds with small (or no) inclusions or blemishes have good clarity. The position, size and visibility of inclusions can have a huge impact on its clarity and price.
It’s important to note though: clarity has nothing to do with the brilliance and sparkle of a diamond. What could affect a stone’s sparkle factor is cut, which you can read more about under the ‘Cut’ article.
How does clarity affect cost?
Clarity can impact the price of a diamond, which tends to be a top consideration for most diamond buyers. Only the most rare and expensive diamonds have no inclusions. Unless you recently won the lottery, you may want to find out more about optimizing clarity and minimizing cost!
A more affordable way to get diamonds with little to no inclusions is to go lab-grown. Lab-grown diamonds still have inclusions, but you'll more easily find diamonds with high clarity grades at an affordable price point.
Very very slightly included
Very slightly included
Slightly included
Included
Diamond Clarity Grades
To determine the clarity of a diamond, the GIA (Gemological Institute of America) uses a diamond clarity scale consisting of 11 grades:
| Clarity grade | Meaning |
|---|---|
| Flawless (FL) | No inclusions or blemishes using 10x magnification |
| Internally flawless (IF) | No inclusions using 10x magnification |
| Very, very slightly included (VVS1 and VVS2) | Slight inclusions barely visible to a skilled diamond grader using 10x magnification |
| Very slightly included (VS1 and VS2) | Small inclusions ranging from difficult to somewhat easy to identify by a grader using 10x magnification |
| Slightly included (SI1 and SI2) | Inclusions are visible with 10x magnification |
| Included (I1, I2 and I3) | Obvious inclusions using 10x magnification which might affect brilliance and transparency |
A diamond certificate reveals the clarity of the diamond among its other grading characteristics. Ronora displays the clarity grade where grading information is available. Shorthand grades such as VVS1 or SI2 are used by jewellers all over the world, so it is worth understanding their meaning when shopping for a diamond.
No two diamonds are the same! It's crucial to examine a diamond closely before buying it using something like Keyzar's 3D preview tool. If inclusions are located in the table of a diamond, they will generally be easier to see. Even a small one could ruin your ring’s appearance.
Keep in mind that inclusions and blemishes may not be visible to the naked eye and only under the close inspection of a trained diamond-grader. Even if a trained eye were to find inclusions using a loupe, what matters most is that the stone is eye-clean. Many times, inclusions that are visible under a loupe are not visible to the naked eye.
Eye-clean: the only diamond clarity grade that (really) matters
A diamond that is 'eye-clean' is one that has no imperfections visible to the naked eye. This is the only thing you should be after (unless you’re a professional diamond trader). Spend your money on size, not on clarity. Go for the minimum clarity: eye-clean. SI1 diamonds are usually eye-clean but to make absolutely sure, use our 3D preview tool to see for yourself. If you go for a brilliant cut diamond, a below-SI1 clarity may not be an issue as the sparkle will obscure the inclusions and blemishes.
Low sparkle cuts like the Asscher generally need to have a higher clarity to avoid visible imperfections. For step-cuts, we don’t recommend going for clarity less than VS. If you want to splurge, we suggest doing so on cut; not on clarity.
Cut First, Clarity Later
If your cut is poor, it doesn’t matter how clean the diamond is. It’ll look lifeless and crummy. So don’t spend the bulk of your budget on clarity, allocate your budget mostly to cut and carat size.
Our advice is to aim for eye-clean diamonds in lower clarity grades. If you choose Keyzar, we recommend you to get in touch with us for advice on specific diamonds. We might help you save even more money by using prongs and bezels to hide light defects.
Conclusion
The good news is you don’t need to spend a fortune to find a high quality diamond with superb clarity and sparkle. You just need to consider the 4C’s: Cut, Clarity, Color and Carat Weight. Hopefully, you now have a better idea of how to find a beautiful diamond.
Engagement Rings
Design your engagement ring and center stone
Marquise Lab Grown Diamond Three Stone Halo Ring | IGI
Radiant Lab Grown Diamond Halo Ring | IGI Certified
Everything You Need to Know About Carat Weight
Carat weight is a universal unit of measurement in the jewelry industry. Contrary to what most people think, it doesn't refer to diamond size. It refers to diamond mass (i.e. weight).
Understanding the significance of carat weight can help you get a heavier, bigger-looking stone for less money. Missing the point on carat weight makes you vulnerable to overpaying for a scrawny, ugly-looking stone. Understanding diamond weight is that important. Below, we'll share everything you need to know carat weight. We'll cover size, price, quality, and more. Let's start with the basics.
What is a Carat?
What even is a carat? We're not talking about the preferred snack of your favorite cartoon rabbit. It's a unit of measurement specifically used for defining the weight of a gemstone. Adults usually think diamond carats are way more fun than rabbits' carrots…
1 carats
Carats measure a stone’s weight. The higher the carat weight, the heavier and bigger a center stone. Use the slider to see how diamond size changes with carat weight.
The size of a diamond is proportional to its carat weight. When rough diamonds are cut and polished into finished diamonds, up to 2/3 of the total carat weight may be lost. Since larger rough gems of high quality are found less frequently than smaller rough gems of high quality,
In other words, a carat tells you something about a diamond’s size… But not in the way you might be expecting. Since carat weight is related to the length, width, and depth of a diamond, the relationship between carat weight and size is not directly 1:1. In the image above, the carat weight increases by 1 carat (that is, 0.2 grams) and increases in diameter only by 1.5mm. This is an example of how carat weight and length/width of the stone is not necessarily a 1:1 relationship.
(Note: the ratio between carat weight and stone dimensions also changes depending on stone shape. So, stone size increases at a different rate per carat in round versus oval stones)
Carat Weight in Different Gemstones
Gemstones vary in density and anatomy. Rubies are usually cut to be deeper than diamonds. This means a 1 carat ruby will be a little smaller in dimensions than an equivalent diamond. This (or the contrary) is true for many other stones. Topaz is denser than diamonds, meaning it also looks smaller.
What Does 1 Carat Weigh?
One carat weighs 0.2 grams, or 0.007 ounces. A diamond weighing 1 gram would be 5 carats. Now that's a big chunk of diamond! Diamonds are also referred to in points. 1 carat is 100 points, while a half-carat diamond might be called a 50-pointer diamond.
Balanced proportions and good light return, although some light may escape through the diamond.
Close to ideal in light reflection and proportions, with strong brilliance and limited light leakage.
Optimized proportions and symmetry return a high level of light for outstanding brightness, fire, and scintillation.
A noticeable warm tint can be visible, especially in larger diamonds. J can offer strong value when its warmth complements the setting.
A slight warm tint may be visible from some angles. It can appear softer when paired with a warm-toned metal.
Near-colorless. Subtle warmth may appear during close comparison, while the diamond generally looks bright face-up.
Near-colorless. Any tint is difficult to see without comparison, making G a popular balance of appearance and value.
Colorless. Only a gemologist is likely to detect the faintest trace of color under controlled grading conditions.
Colorless. Minute traces of color are extremely difficult to detect, even during professional grading.
Colorless. D is the highest grade on the GIA color scale and shows no detectable color under controlled grading.

















